Prepare your tools – If you are planning a trip, you pack your bags and make the appropriate reservations. As you embark on your job search journey, you need to have the appropriate tools. Is your resume up to date and ready to go? Have someone else proof it for you to ensure that it has no typos or grammatical errors. Practice writing customized cover letters and ask for feedback. Consider developing a networking profile to share during networking meetings. Think about who you can use for references and ensure that you have their current contact information. Having the right tools won’t get you the job, but it can get your foot in the door so you have an opportunity to sell yourself for the job.
- Develop a target list – What companies are you most interested in working for? What industries interest you the most? What companies hire for the roles you are considering? What companies are in your geographic target area? Start your list and then expand your research. Use online tools to create a robust target list. Research those companies to learn more about them. Use your target list to direct your job search efforts. Prioritize your list based on where you have contacts, alumni connections or Linked In connections. Look at recent posting history to further prioritize your list.
- Network, network, network – This is the single most important thing you can do in your job search. More positions are filled through networking than all other approaches combined. According to the Bureau of Labor Statistics, nearly 80% of all jobs are filled through networking. Online postings often receive hundreds of responses. To stand out and be noticed, you need an internal contact to pass your resume to the hiring manager. Networking helps you build and identify those internal contacts. Networking is NOT asking for a job. It is meeting with someone at the company to learn more about the company, the industry, the types of roles they offer, they skills they value, the corporate culture and their hiring process. Networking involves a significant amount of listening. Holiday season can be the perfect time for networking – some businesses are less busy so managers are more likely to have flexibility for meetings, you will see family and friends at holiday gatherings and you can ask who they might know in your target companies as well.
- Identify networking contacts – Identify all your contacts – family, friends, and see who they know at your target companies. Think about former work colleagues, former student colleagues, etc. and see who they know. Utilize your alumni database. Search linked in. Work to identify contacts in all your target companies. Do your neighbors or your parents’ friends have contacts in those companies? Ask for 15 – 20 minutes for an informational interview. Come to the discussion well prepared and learn as much as you can. Ask each contact for at least three other people you should contact. Always thank the contact and keep track so you can follow-up when you see an opportunity at that company. Challenge yourself to make at least five networking connections each week. It makes a difference.
- Prepare, Prepare, Prepare – For each informational interview, prepare as if it were a real interview. Research the company. Prepare your questions. Make a positive impression. Demonstrate your interest and passion by coming well prepared. Practice with friends and family if you are not comfortable.
- Always say” thank you” – Interviewers remember when candidates send a hand-written thank you note. Stand out from the crowd. Time is a precious commodity so say thank you when someone is willing to share time with you.
- Add value to your resume – If you know you are missing critical skills on your resume, can you volunteer a few hours per week? Most non-profits need the help and would give you an opportunity to develop and enhance your skills. Maybe an unpaid internship is a good investment to add critical skills to your resume. In addition to adding valuable skills, it also shows your initiative and creativity.
- Protect your Social Media Presence – Many potential employers check applicants online before making an offer. Be careful what you post knowing that it may be seen by a potential employer. Put your best foot forward.
- Sweat the details – they really do matter. Many cover letters and resumes are not moved to the “interview pile” because of lack of attention to detail. There should be no typos or grammatical errors in the cover letter or resume. Do not cut and paste your cover letters – it is too easy to send with the wrong company name or wrong job title. Be careful not to brag about your attention to detail when the letter has obvious errors. Don’t exaggerate your experience – two year is not extensive experience in anything. Be sure to be well prepared. Arrive on time. Know who you are meeting with. Don’t ask the interviewer what the company does, instead have some well-thought out questions already prepared.
- Remember, it isn’t all about you. A hiring manager has business needs to address. That is why they received approval to fill the position. There is a specific job to be done and they want to find the best qualified person to fill that job and the best fit for the organization. Don’t focus your cover letter and/or interview on what this position can do for your career or how much you need particular benefits. The employer really doesn’t care. Focus instead on how you can help the company meet their business needs. What valuable skills do you bring to the table? How can you make a difference?
- Be Responsive – When employers do start calling you for interviews, be responsive and professional every step of the way. Make a positive impression with every interaction. Dress professionally, arrive a few minutes early, answer your phone professionally and come well prepared.
- Differentiate Yourself – There are many candidates for each open position. Use every opportunity throughout the process to differentiate yourself positively. The focus is on how you can meet the employer’s needs, not what they can do for you.
If you can develop a plan and execute it flawlessly, you should be celebrating a new job in 2013.