Job Searching in an Online World

  1. What’s the best way for job candidates to approach employers on social media?
  • Linked In is your key to leveraging social media for a professional job search.  Find valuable contacts for your critical networking activities and also be found by those seeking talent.
  • Watch privacy settings on your other social media to ensure employers don’t see things you’d like to keep private.  Don’t give them an easy reason to cross you off their list.
  1. What is one tip you would provide to job seekers trying to determine when and how to start their job search?
  • Network, network, network.
  • Learn as much as you can about companies of interest, industries you would consider, specific functional areas you are considering.
  • Learn what skills are critical in the career path you are considering.
  • Discover what typical entry points are for careers of interest to you.
  • Stay open to possibilities.
  • Ensure that all your contacts think of you when they learn of an opening.  Engage your network in your search.
  1. What career advice would you give to baby boomers who have been laid off and have significant gaps on their resume?
  • Reality is what it is but have story to tell, focus on what you learned from the experience
  • If you are currently out of work, volunteer for a non-profit, take a class, show that you are learning something that will help you in the workforce
  • Be sure you prepare your references so they can support your story
  1. What is one tip you would give to job candidates participating in a video interview?
  • It is still a REAL interview.  Prepare, prepare, prepare.
  • Have insight questions prepared to ask them to demonstrate your interest and your research.
  • Keep your energy up.  Stay very engaged.
  • Remember to smile.
  1. How can job seekers recognize a good job offer or job posting from a bad one?
  • Networking can make a huge difference.  Get the inside scoop from your contacts.  Are they just posting it as a formality and already have an inside candidate?  Good to know so you don’t waste time and energy.
  • Learn from your experience.  Keep track of which employers never get back to you.
  • Don’t just apply online.  If you don’t go straight to a black hole, you are at least in a mountain of resumes.  Hard for someone to notice you.  Always have an internal contact who can forward your resume with a recommendation to the hiring manager.  Significantly increase the odds that someone will at least look at your resume.  Critical first step is to have someone actually read your resume.
  1. How cann candidates pump up their public online presence for the job search without giving up their privacy?
  • Focus on Linked In.  Get your profile to 100% complete.
  • Ask for recommendations on Linked In.
  • Be sure to identify your key skills on Linked In.
  • Build and expand your Linked In network.
  • Watch security settings on Facebook etc. so you don’t overshare your personal life.
  1. What’s one tool every individual needs during their job search?
  • A strong network is critical to success.
  • Use Linked In and alumni database to start building your network.  Consider former colleagues, managers, classmates, neighbors, friends, etc.
  • Conduct informational interviews to learn more about companies, industries and careers.
  • Be respectful of people’s time but ruthless in your networking.  Set goals and meet or exceed them when it comes to networking.

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